Social media has quickly become an essential part of any marketing plan. As a business owner or executive you have been told that social media is the new way to reach customers. And that is true to a certain extent. Most consumers get their news and information from the different social media platforms that they use daily.
Social media does not have to be difficult. It will take consistent effort but with a proper strategy you can master this new type of media. So here are 12 Tactics for Rapidly Growing Your Presence on Social Media.
Content Is Still King
You have no doubt heard this axiom before and for good reason; it’s true. But you have to produce the right type of content. You blog posts should be focused on solving your reader’s problems. What kind of information are they searching for? Provide that to them.
Tailor Content To Each Social Platform
Not all social platforms are the same. They each require a specific type of content. Instagram and Facebook are more visual. Twitter is more text based and is set up for conversations. LinkedIn users like more long form content with more details.
People love to buy but they hate to be sold. Too many companies use social media as a broadcasting station for their latest offers. Don’t be that company. Instead, use the platform to tell your story.
You should be constantly searching for mentions of your company. By doing this you can quickly deal with any problems that arise or join the conversation that your customer are having about you.
Many customers love to enter contests and setting up one on social media is very easy. Facebook is a perfect place to do this. Their interface is very user friendly and most users are used to seeing them in their timelines. By giving away a free product of gift card you can greatly expand your company’s reach.
Create Multiple Twitter Accounts
Using Twitter for customer service is a great idea. You should have one account each set up for complaints. questions or general customer care. This will ensure that you never miss a chance to engage with your customers.
Twitter is also great for Q&A sessions. Set up a hashtag like #AskABCCorp and let your customers know that they can ask any questions they want. Do this at least once a month and you will see your engagement skyrocket.
Find Thought Leaders
Set up a Twitter list of influential people in your industry and see who they are interacting with. Find out what conversations they are having on social media and join in. You can do this with other industries as well.
Focus Your Efforts
You will not be great at all social platforms and that’s okay. Your company may be more suited to one over the others. If you create amazing visual content focus on Instagram. If you are in B2B your efforts should be on LinkedIn.
Use Calls To Action
If you have a huge social following but you never ask them to buy, you have just wasted you time. Social selling only works when you ask your prospects to buy. Use CTA’s sparingly. You don’t want to come off as a spammer.
Have A Signature Move
Be known for one thing on social. Whether it be for humor, photos, or a type of contest. When people know what to expect they will be more likely to engage.
Show Some Personality
Let your individual (or company) personality shine through. People want to engage with you brand but they also want to know there is a person behind the profile.